How CEOs are using social media to protect, develop and enhance their reputations
H/Advisors Abernathy’s digital practice analyzed more than 55,000 social media posts published by Fortune 100 CEOs in 2022 on both Twitter and LinkedIn to better understand their content, channel management and engagement strategies.
From employees to investors, key stakeholders are looking for executive leaders to not only own their presence across digital channels, but to proactively use those channels to guard against misinformation, share industry insights and speak to their vision for the companies they lead.
H/Advisors Abernathy’s proprietary research indicates that 7 out of 10 Fortune 100 CEOs are on either LinkedIn or Twitter. “Today, with a majority of Fortune 100 CEOs on social, we found that many are using their digital platforms daily to manage their reputation, connect with employees, blunt shareholder criticism and showcase their leadership style,” said Akeem Anderson, Senior Vice President and Head of Digital at H/Advisors Abernathy.