Tracey Cain

Tracey specialises in reputation and crisis management, with a particular expertise in private education, legal disputes and litigation, health and aged care. With more than 30 years of experience in journalism, and later in politics in Australia and the White House in the USA; she focuses on governance and operational issues.

She was the first in-house Director of Communications at an Australian law firm and later a founding CEO of a Health and Aged Care Foundation, before establishing APA which became part of H/Advisors in 2023.  Tracey  holds a Graduate Diploma in Commercial Broadcasting, a Bachelor of Laws degree and a Master of Public Affairs degree. She is the Deputy Chair of the Association of Independent Schools of NSW and Knox Grammar School and a Board Member of Independent Schools Australia.