Batoul Hassoun

Batoul leads The Salmon Consulting, the strategic arm of H/Advisors Havas Paris, which she founded to help organisations shape growth strategies, business models, and internal/external transformation through a blend of business insight and human sciences. A seasoned entrepreneur, she previously launched and led Ogilvy Consulting Paris for 8 years, advising major clients like Carrefour, BNP Paribas, and Louvre Hotels on innovation, brand strategy, and purpose.

Before that, she helped establish Figtree Paris (now Prophet) and worked with Orange, GDF Suez Trading, and Schneider Electric. She also played a key role in launching SNCF’s OuiBus, defining its brand and marketing strategy. She is a board member of Club 21e Siècle, promoting diversity and equal opportunity, and is a graduate of ESSEC Business School.