This article was originally published in PR Noticas.

The Financial Times has published an in-depth report on the transformation of London’s corporate PR industry, highlighting firms such as H/Advisors, Brunswick, Headland, FGS Global and FTI Consulting as key players in a new era defined by geopolitical complexity, the slowdown in IPOs, and rising demand for strategic communications advice.

According to the respected British business daily, London has outgrown its old reputation as a hub for press liaison, evolving instead into a fully fledged advisory ecosystem, where PR teams no longer just deliver financial messages but provide services ranging from reputation-crisis management to regulatory and political risk analysis.

Among the most prominent players, Brunswick, a longstanding pioneer in the industry, and FGS Global, majority-owned by KKR, feature as indispensable advisers at the top levels of corporate boards and deal-making. FTI Consulting, for its part, strengthens its hybrid position as a firm combining communications, financial advisory and public affairs. Meanwhile, H/Advisors, Havas’s specialist network, has climbed the rankings thanks to its international growth and a proposition focused on guiding companies through complex transformation processes.

The Financial Times stresses that demand for this kind of advice is higher than ever, as listed companies, investment funds and multinationals seek comprehensive support to navigate global uncertainty. “Boards need advice more than ever because the world has become much more complex,” the article notes.

With this recognition, The City of London reaffirms its role as a laboratory for the new corporate PR, an arena where strategic communications firms are measured not only by their media relationships, but by their ability to anticipate risks, deliver reputational intelligence and drive business outcomes.